I’ve attended
fashion events before, but this was my first media press launch. It was so
exciting and new to me - the location, the photographers, the models, and of
course the latest AW trends. So on August 20th, we made our way to
Life Church for West Coast Cooler’s twentieth season launch!
THE AMBIENCE
First thing I noticed when we
walked into the event? Everything. There was so much going on – camera flashes
going off, thousands of glasses of West Coast Cooler being poured. More free
food? And what’s that? fro-yo?! As you can tell, it was a lot for me to take
in. But it was all good, I got used to the spicy cocktail sausages and Rosé
fairly quick.
Something
very special I feel the need to talk about are Electric Alphabet's lights. Highly
Instagram worthy one might say. As you can tell I'm very into the look and feel
of a place - you need to set the mood. So the massive “FASHION WEEK” light-up-letters
totally set the scene. They provided the perfect setting for the show and the
photos in particular. They’re also such a novelty, myself and many others
stayed behind at the end just to take photos. A massive light-up “S” has been added to my
wish list.
THE SHOW
The show
commenced and the camera flashes began to blind me. Kidding, I was there snapping
some pictures too. But unfortunately, none of mine were very good, so here’s
some super pro ones.
The 3
main trends this AW were bright, bold colours, tweed, and suede.
Brights
Firstly, pairing bright colours isn't my thing. In
fact, it's rare you'll see me in anything bright. It's mostly greys, blacks and
whites. If you see me in colour it'll be maroon or a dark green. Sometimes,
you’ll see me in mustard, the chances that it will be paired with grey are high
though. That’s my problem, I pair ‘brights’ with darks.
You need a lot of confidence for this, I mean it
goes without saying that two bold
clashing colours are going to turn heads. But it’s a great chance for us
in Ireland/UK who haven’t been wearing our bright clothes this summer due to
the lack of summer. Our brights will finally get to see the light of day with
this 80’s look!
Tweed
Let’s
face it – tweed never goes out of fashion. It’s always a smart buy,
it effortlessly dresses up an outfit, instantly adding a sense of
sophistication. It’s perfect for work – smart, classy and the heavy material
makes it perfect for AW. I picked up a long, tweed jacket in New Look’s winter
sale, so I’ll definitely be pulling that one out again this Autumn.
Suede
Luckily for everyone who’s been rocking the 70’s style this summer,
suede is here to stay.
This style is all you’ll see
everywhere right now. Especially camel-coloured suede, which I think looks
amazing with every skin tone.
High Quality Goody Bags
Ok so these were the best goody bags I’ve ever seen!!
Ok so these were the best goody bags I’ve ever seen!!
Maybe I
haven’t received a goody bag since my primary school friends’ birthday parties,
but still, this one completely exceeded my expectations.
There
were only 120 goody bags and 190+ people at the event. Which meant I did of course
leg it to get one. And I was pretty lucky because, by the looks of it, everyone
had the same idea, and I can totally see why. Lucky for me I've been working on
my upper-body strength, because when I was handed that goody bag, I kind of
staggered a bit. It was so HEAVY!
Turns out
I’d just attained a tonne of beauty products, spa/hotel vouchers for Galgorm
Resort & Spa and a few magazines to flick through!
So here's a few of my favourite steals from the day (it actually did kind of feel like I was robbing the place).
So that sums up my experience at my first media press launch. Thank you West Coast Cooler for an awesome experience!
- August 27, 2015
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